Monday, 22 October 2012

Don't lie

One key rule of crisis communications/media relations is - never lie. The public will forgive honest (and even occasionally dishonest) mistakes. But they will not be so forgiving of a lie that's meant to cover up a mistake.

That applies to you too, Lance Armstrong.

http://www.theglobeandmail.com/sports/more-sports/international-cycling-union-strips-armstrong-of-seven-tour-titles/article4627896/

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